Dual coding theory is can be used in many types of commercials. I believe this theory is very important to advertising because it appeals directly to the senses. When something is tied to memory, it can be easily remembered.
One company that uses this theory effectively is Olive Garden. Their commercials always feature pictures of their dishes, which initially appeal to the eyes. After the picture is in the viewer's head, he begins to recall the flavor and aroma the dish.
Another company that implements this theory is Ikea. In Ikea's commercials, they present many bright patterns and textures which give their relatively cheap products visual appeal. People can remember these products better because the colorful images remain in their memory longer than those of other, more mundane furniture commercials.
Sunday, November 11, 2007
Sunday, November 4, 2007
Group Work
This is definitely not my first group project since I have been at Clemson, so this was not a great learning experience for me. I can say that this was one of the better situations I have had because we did not wait until the last minute, and everyone pulled his weight. The only real problems experienced by our group was a group member's failure to show up for meetings. Luckily, it was not too much of a burden on our group to pick up his slack.
Miscommunications were also not a big issue, but this was mainly because we worked in advance. If someone forgot to do something or did something wrong, there was always plenty of time to fix the problem. The thing that worked best for our group was allowing one person to put everything together. That way, everything was uniform as far as style and formatting. Our group was also very flexible with each other's ideas.
One thing I liked about my group, though a little odd, is that we are all from different areas of the country. I was the only person in my group who was from South Carolina, much less the south. It was an interesting experience for me because I was able to work with people whose paths I never would have crossed. This was one of the best group work experiences I have had in college.
Miscommunications were also not a big issue, but this was mainly because we worked in advance. If someone forgot to do something or did something wrong, there was always plenty of time to fix the problem. The thing that worked best for our group was allowing one person to put everything together. That way, everything was uniform as far as style and formatting. Our group was also very flexible with each other's ideas.
One thing I liked about my group, though a little odd, is that we are all from different areas of the country. I was the only person in my group who was from South Carolina, much less the south. It was an interesting experience for me because I was able to work with people whose paths I never would have crossed. This was one of the best group work experiences I have had in college.
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